Week 19 // 4 to 10 May

#73 Qué Pasa en Madrid - Your insider guide on Madrid's best Business & Tech events.

May 03, 2026

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Hola, Madrileños! Qué pasa this week in Madrid?

Monday, 4

🔗 Pharos Meetup by Stakely 16.00-20.00: meetup focused on how Real World Assets are being integrated into blockchain and how Pharos Network is building decentralized infrastructure around that shift, hosted with the co-founder of Stakely.

Tuesday, 5

☕ Microsoft AI in Action | Desayunos Ejecutivos/ 9.00-12.00: executive breakfast by Microsoft for business leaders, about how companies are already applying AI to real business cases, with discussions focused on moving from strategy to implementation and measurable results.
🏠 WIRES Mesa Redonda - La Era del Smart Asset/ 9.00-12.00: roundtable organized by Women in Real Estate Spain (WIRES) discussing how facility management is turning property operations into added asset value, with a focus on the idea of the “smart asset” in real estate, and speakers from Generali, GMP, CBRE, and Vivia.
📦 Inventario y Control de Stock: Optimiza la Logística de tu Empresa/ 10.30-14.30: workshop for founders to improve inventory and stock control with strategies to reduce duplication, extra costs and demand-planning mistakes, led by a logistics consultant.
🎯 Foro Experiencia de Marca: Customer Experience y Crecimiento Rentable/ 19.00-20.00: forum focused on how companies can use customer experience to win clients without cutting prices, and reduce the silent loss of customers through stronger value propositions and better brand interactions, with leaders from Gilmar, Uniteco, Moeve, and Merz Aesthetics.
🪙 Bitcoin & Lightning #80: Back to Basics/ 19.00-22.00: crypto-enthusiasts meetup revisiting the basics of Bitcoin and Lightning, covering how transactions work, why self-custody matters, and how Lightning enables instant, low-cost payments for everyday use.
⚡️ Lightning Talks #47 @ Maria Pandora/ 19.10-21.00: 5 to 6 short talks on completely different topics, each followed by audience questions, creating a fun and dynamic format built around unexpected ideas and discussion.

Wednesday, 6

💰 Cómo Crear un Negocio Propio con Ayuda de la IA y Depender Menos de un Empleo/ 17.30-18.30: session at Work Café Santander on how professionals can use AI to simplify work and start building a more independent business model instead of relying only on traditional employment, led by an AI and strategic communication consultant.
💊 Rock&DOL: How to Effectively Engage DOLs in Cross-Functional Pharma Teams/ 17.30-22.00: event focused on how pharma teams can work more effectively with Digital Opinion Leaders (DOLs) across Medical Affairs, Marketing, Sales, Market Access, Communications, Innovation, and Compliance.

Thursday, 7

🔎 Patio Generative Engine Optimization Summit/ 14.00-20.00: deep dive into Generative Engine Optimization (GEO), the shift from competing for visibility in search to being recommended by AI systems, with sponsors from L’Oréal Groupe.
☕ Café y Ciberseguridad: Protégete del Fraude en la Era de IA/ 17.00-19.00: session with Banco Santander cybersecurity specialists on how fraud and scams are evolving with AI, showing practical ways to spot cyber attacks.
🔥 BuildJam - AI Founders by Startup Grind Madrid/ 17.30-21.00: Startup Grind Madrid is back with another event, this time as a practical build jam dedicated to turning an idea into a working prototype in a single afternoon using AI tools, with guidance from local founders and builders.
☁️ Cloud Native Madrid @SUSE/ 18.30-20.30: meetup at SUSE with two technical talks on confidential computing with CNCF Confidential Containers and Kata, and on bringing virtual machines into cloud-native environments with KubeVirt and Harvester, aimed at developers and infrastructure professionals interested in Kubernetes, orchestration, security, and practical cloud-native architectures.
🎛️ “Más Allá de los Píxeles” y “De Sensores a Secisiones”/ 18.30-20.30: meetup by Sirviendo Código on two practical AI topics: how models like CLIP align text and images through contrastive training, and how real-world AI systems go from sensor input to perception, interpretation, and decision-making.
📱 Masterclass: Cómo Usar las Redes Sociales para Hacer Crecer tu Negocio/ 19.00-20.00: masterclass by Madrid Innova on turning social media profiles into real customer acquisition channels by defining a target audience, choosing the right platforms, and creating content that leads to sales rather than just engagement.
💬 Deep Chats: Timing - What Are You Waiting For?/ 19.00-22.00: meetup centered on the theme of “timing”, using guided conversation and reflection to explore questions about acting, waiting, missed opportunities, and where people feel ahead or behind in life.
📵 The Creative Pause | Create, Unplug & Connect #6/ 19.30-21.30: spark your creativity during an offline evening of hands-on making, shared prompts, and relaxed conversation, with a guided screen-free session built around mini collaborative activities.

Friday, 8

⚙️ Integrar con Éxito la IA en la Cultura Empresarial/ 10.30-13.30: session on how companies can move from experimenting with AI to embedding it in everyday work through relevant use cases, workflow integration, team capability changes, and clear ethical criteria.
🤖 Implementing AI in Business - Practical Take-Aways/ 16.00-18.00: practical AI session showing how professionals can apply AI in day-to-day business work without needing a technical background, covering topics like marketing analytics and reporting, and with sessions such as GPTs for sales.
❓ Benefit Pub Quiz / 20.00-22.30: pub quiz organized by Madrid For Refugees, mixing team trivia challenges with fundraising for local support programs.

Saturday, 9

🎯 Marketing Digital | 4º Sherpa Day/ 9.15-20.30: full-day marketing and AI event built around practical talks and implementation-focused sessions, with speakers from LinkedIn, Webpositer, FunnelSchool, TUMADRE Marketing, and Sherpa Campus.
🚶 Walk & Talk About Life’s Big Questions/ 10.00-12.30: weekly walk for people who want deeper conversations around personal questions, ideas, and obsessions instead of small talk. Bring one thoughtful topic and spend the walk moving between conversations designed around reflection and genuine connection.
🟢 Otro Puto Mercadillo 71º/ 16.00-21.00: another edition of this local market bringing together more than 40 independent stands with fanzines, upcycled fashion, second-hand clothing, jewelry, and prints, aimed at people interested in discovering independent creative projects.