Week 21 // 18 to 24 May
#75 Qué Pasa en Madrid - Your insider guide on Madrid's best Business & Tech events.
Want to be part of the next editions? Submit your event here.
Hola, Madrileños! Qué pasa this week in Madrid?
Monday, 18
🎯 De SEO a GEO/ 18.00-20.30: digging into GEO (Generative Engine Optimization) and how AI assistants like ChatGPT or Perplexity decide which brands to mention, with insights from the CEO of Omnia, an ex-Klarna leader whose startup focuses on AI search visibility.
Tuesday, 19
⚙️ SAP Sapphire Madrid/ 9.00-17.00 (1/3): event by SAP, the world’s largest vendor of enterprise software, with leaders, partners, and customers for updates and demos of agent-based workflows, AI-first vision, keynotes, and much more.
📊 Data Talent Innovation Summit IV/ 9.30-13.00: summit by MIOTI Tech & Business School discussing how agentic AI systems are being designed, orchestrated, and taken to production, with a panel of guests including the co‑founder & CEO of MIOTI, the CEO of MINEO, the Global Sales Director of Red Hat, the Head of AI of Verisure, and the R&D Director of FacePhi.
🤝 DinaNetworking/ 10.00-15.00: helping community leaders connect with other communities to form strategic partnerships, gain visibility, and grow their influence and business through guided exercises and interactive sessions.
🏁 El Número 81/ 18.00-20.30: imagine a market with 80 almost identical products, and you are the 81 in the list. This workshop will help B2C startups improve their positioning by examining why the current messaging sounds like every other competitor, then running live peer-to-peer drills to rewrite the pitch so it clearly differentiates their product without hiding behind generic category labels.
Wednesday, 20
💰 Expande tus Canales de Venta: Impulsa tu Crecimiento con Amazon/ 10.00-14.00: workshop for e-commerce to decide whether Amazon should become a real sales channel, breaking down Seller Central, FBA vs. FBM, Amazon SEO, Ads, and the cost-risk tradeoffs behind marketplace growth.
🏠 SIMA 2026 - Living Conference Expo/ 10.00-14.00 (1/4): international “living” and real estate fair at IFEMA with exhibitors around new residential projects, affordable housing, tech innovation, and similar.
⚡ Ecosistema Tech: Acelerando el Negocio con IA/ 10.00-15.30: full‑morning gathering for finance and HR leaders around tools like Pleo, Embat, PayFit, Alan, Uber for Business, Personio, and Dost to show how AI is moving from automation into core strategic decisions, with keynotes and panels led by senior leaders from Microsoft and category‑leading SaaS firms.
🔥 BuildJam - AI Founders by Startup Grind Madrid/ 17.30-21.00: Startup Grind event hosted at Glovo‘s offices dedicated to taking anyone with an idea (or without) through a structured sprint to build a real working prototype in under three hours using AI tools like Lovable, with mentors, frameworks, team formation, and a feedback round.
❌ Fuckup Nights Madrid | May 2026 (VOL. XXI)/ 18.30-21.30: another edition of Fuckup Nights with a new set of stories about professional failures, where speakers share how their business crashes, broken deals, or failed products turned into unexpected lessons and growth.
💰 Más Ventas, Menos Horas/ 18.00-20.00: practical session on how to drive more sales and reduce working hours by embedding AI agents into the commercial cycle, covering how to generate leads consistently, automate responses and follow‑ups, design more efficient sales flows, and pick real‑world tools.
🎯 What “Agile” got Right About People — and What it Missed/ 19.00-20.30: session with a senior product manager focused on discussing where the Agile methodology works and where the human side is still routinely overlooked in practice, sharing real‑world experience and a practical lens on how to improve team dynamics.
👨🏻💻 Arquitecturas de IA en Rust: Live Coding/ 19.00-21.00: appointment with NSCoder Nigh Madrid for a hands‑on session to build an AI agent from scratch in Rust using open‑source tools, focusing on clarifying the difference between a chatbot and a true agent and demystifying core AI concepts to design and implement your own AI‑driven systems.
📦 World Product Day/ 19.00-21.00: on the occasion of the World Product Day, the community of ProductTank Madrid organizes an evening with speed‑networking, icebreakers, and informal hang‑out time over formal talks, especially for product managers, designers, engineers, and founders to meet and exchange ideas.
💫 The Creative Pause | Color Hunt & Creative Walk/ 19.30-21.30: creative photography walk in Malasaña with a guided “color hunt” exploring palettes, lettering, textures, and hidden visual details, before ending with some relaxed networking.
Thursday, 21
📈 El Negocio: Motor de Creación de Riqueza, Crecimiento y Diversificación/ 9.30-12.00: exploring how family-owned businesses can preserve entrepreneurial drive across generations by refreshing business models and diversifying into new ventures. Executives from KPMG’s corporate finance and family business teams will share practical approaches to designing global growth and risk strategies.
🔒 Protegiendo tu Patrimonio, Acompañando tu Tranquilidad/ 16.30-18.30: practical cybersecurity session with representatives of security from Banco Santander, about protecting personal assets and preventing fraud, outlining how the bank, the National Police, and the public prosecutor’s office work together to fight these crimes.
🧠 Guía para Mentes Ambiciosas: El Círculo del Autosabotaje/ 17.30-18.30: session at Santander Work Café to unpack the self-sabotage loop that holds back talented professionals, like social comparison, impostor syndrome, and analysis paralysis.
💥 IA Disruptiva: Retos y Ventaja Competitiva en la Empresa/ 18.00-21.00: discussing where disruptive AI is genuinely changing business performance versus staying stuck in slideware, with five short and concrete talks on real cases.
🚀 De Cero a Claude Avanzado: Cómo Sacarle el Máximo Partido en tu Proyecto/ 18.00-21.00: paid workshop to go from a basic use of Claude to advanced setups focused on real work, covering things like projects, skills, and best‑practice prompting to turn the model into a practical engine for your own workflows and products.
💻 WTM | Workshop de Diseño/ 18.30-22.00: Women Techmakers Madrid (WTM) hands-on Penpot workshop for designers, walking through setting up a project from scratch, analyzing an existing template, and exploring core design features plus an early preview of Penpot’s new MCP server.
💪 Crea tu Primera Aplicación con IA Generativa 5 minutos/ 18.45-22.00: workshop on how to build and deploy their first generative AI app in minutes using Genkit, Google’s open-source framework for wiring LLMs into Node.js projects without locking into a single cloud, led by a member of the Genkit team.
🔥 Dirigiendo una Orquesta de IAs desde Terminal/ 19.00-20.00: Node.js meetup for developers diving into Karajan Code, a vanilla JS multi‑agent CLI that orchestrates tools like Claude Code, Codex CLI, and Gemini CLI across a 16‑role pipeline, unpacking its architecture, SKILL system, and 23 MCP tools after more than 80 releases and 3,000 tests.
📊 Data Streaming Meetup/ 19.00-22.00: meetup by MasOrange and Apache Kafka Madrid community focused on securing Kafka-based systems, with one talk from a Confluent staff developer advocate on end‑to‑end security for data in motion and another from a MasOrange senior engineer on hard‑won lessons securing multi-tenant Kafka clusters with a custom authorization model.
Friday, 22
🔀 Madrid Tech Mixer and Social/ 19.30-22.30: a relaxed after-work environment for tech enthusiasts to network, share knowledge, and explore career opportunities in fields like AI, web development, and data science, hosted regularly.
Saturday, 23
😴
Sunday, 24
🥐 Madrid Tech Brunch/ 12.00-14.00: another Sunday appointment with Madrid Tech Brunch, designed for developers, programmers, hackers, product people, remote workers, and tech-curious to join structured small-group discussions around selected topics like industry trends, career growth, tools, AI, and productivity, all in a relaxed environment.
Upcoming Events
Monday, 25 May
🧲 De Presencia Digital a Sistema de Captación: Cómo Convertir tu Marketing en una Fuente Constante de Clientes/ 16.30-18.30
Tuesday, 26 May
💵 The Sales Exceed Conference 2026/ 9.00-14.00
🗣 From Lab to Market III: Pitch Day/ 17.30-20.00
🤖 Mindstone Madrid May AI Meetup/ 18.00-21.00
𖥂 Trajectory Planning and Constraint Guarantees with Neural Networks/ 18.30-20.00
💥 Startups con Impacto: Cómo Emprender en Economía Social y Escalar tu Proyecto/ 18.30-20.30
🎤 Open Mic Storytelling #35 - “Before Sunrise”/ 19.00-21.00
Wednesday, 27 May
🏘️ AI4RE Summit 26/ 9.30-18.30
🔥 Adyen and BBVA: How AI is Transforming Financial Services/ 18.00-21.00
📊 Análisis Forense de Datos Utilizando Spark, Zingg y Graphframes/ 18.15-20.15
🆆 WordPress Más Allá del Theme: Headless, IA y Creative Development/ 18.30-20.30
🚀 Construyendo Sin Filtros #13 - Emprender, Crecer y Reinventarse con Propósito/ 18.30-21.00
🗣️ Public Speaking Club – The Perfect Setting for Every Occasion/ 19.00-21.00
Thursday, 28 May
☕️ Climate Coffee/ 8.30-10.30
֎ Crea Contenido para Redes Sociales Fácilmente con IA/ 10.30-14.30
🧠 Comunica con Cerebro/ 17.00-20.00
🤖 IE Tech Summit/ 18.15-21.00
👀 Official Canvas 26 Watch Party/ 18.30-21.00
⚡ ¿Cómo Adoptar IA en tu Empresa de Forma Eficiente?/ 18.30-21.00
🌐 Estrategia de Posicionamiento Digital para Emprendedores: Cómo Expandir tu Negocio a Nuevos Mercados/ 19.00-20.30
Friday, 29 May
🔥 CryptoDays by La Familia - Madrid Web3 Meetup/ 18.00-20.30
Saturday, 30 May
🚀 IA Start Day by Racks University/ 10.00-18.00
📚 1-Hour Reading Rave/ 12.45-14.00
Monday, 1 June
֎ Cómo Controlar tu Modelo: Interpretabilidad Mecanicista, Restricciones Neuro-simbólicas y Guardarraíles/ 18.30-20.00
🌇 Business Networking | PNM June - Rooftop/ 19.00-23.00
Tuesday, 2 June
🚀 Innoday DeepTech De la Ciencia al Mercado: Cómo Construir y Escalar Startups DeepTech/ 10.00-14.00
⚡ High-Performance Data Meets Modern AI/ 18.20-20.20
📊 GrafanaCON Recap Madrid/ 18.30-21.00
Thursday, 4 June
🔥 AWS Summit Madrid/ 10.00-18.30
📐 Architecture Summit/ 18.00-21.00
Saturday, 6 June
🟢 Otro Puto Mercadillo 72º/ 16.00-21.00
Wednesday, 10 June
🇳 Piensa Fuera de la Caja con Notion/ 17.00-18.30
🔮 Aprender el Futuro | MADTalk/ 17.00-18.30
Friday, 12 June
😎 Build with AI | Summer Edition/ 15.30-20.30
👇 Call to action for you 👇
Drop an email. I reply to every single one of them!
Submit your event to be included in the upcoming editions.
Leave a review and be featured on the newsletter’s homepage.
By Riccardo De Gasperin
Creator of Qué Pasa en Madrid
Disclaimer: Qué Pasa en Madrid is not responsible for the events included in the present email. Informational purpose only. Issue #75 (17.05.26)