Week 41 // 5 to 11 October

#89 Qué Pasa en Madrid - Your insider guide on Madrid's best Business & Tech events.

Riccardo

Oct 04, 2026

Hola, Madrileños! Qué pasa this week in Madrid?

Week highlights:

🌇 Business Networking | PNM - Rooftop, Monday
🤖 Let Your Imagination Flow!, Tuesday
🪵 Lenny’s Newsletter Meetup, Tuesday
📈 Marketing, Rewired: Google × Adsmurai, Wednesday
⚙️ IAMeetup: IA, FinOps y Transformación Real, Wednesday
🌴 [Startup Oasis] Innovation Café, Friday

Monday, 5.

🧠 UXPA España: El Investigador Cualitativo Aumentado: la IA Puede Analizar, ¿Pero es Capaz de Interpretar y Comprender?/ 19:00-20:30 talk on how AI is changing qualitative research and where its limits lie when interpreting and understanding human experience, given by the founder of a research and insights consultancy and followed by networking among UX professionals.
🌇 Business Networking | PNM - Rooftop/ 19:15-23:00: monthly business networking evening for entrepreneurs, freelancers, solopreneurs and professionals from all sectors, with a facilitated format to meet many people and find clients, partners and investors - this time on a rooftop!

Tuesday, 6

🤖 AI Builders Experience: from Kiro to Production | AWS-Datadog-Darede/ 9:00-14:00: learn how to take AI applications from development to production using Kiro and Amazon Bedrock, with a focus on spec-driven development and agentic workflows, and covering LLM observability with Datadog. Hosted at the Amazon Web Services offices.
💰 La Caja Manda: Cómo Evitar Problemas de Liquidez que Hunden Empresas/ 12:00-14:00: networking session led by the head of finance at flowww on anticipating treasury needs, avoiding common financial planning mistakes and finding commercial alliances within the entrepreneurial community.
🤖 Let Your Imagination Flow!/ 18:30-20:00: talk by the Madrid ML Meetup community introducing flow matching and rectified flows, two methods for image generation that turn simple random distributions into complex data, with a demo on a simple image dataset given by the AI lab lead at Lynx Tech.
📣 The Product People: One Night Only/ 18:30-21:30: meetup for product marketers, product managers, growth people, and founders from Madrid's tech scene, guided by Hattie the PMM, for good conversations over drinks.
🤝 Innova Table Talk | Liderar Empresas Híbridas en la Era de la IA/ 19:00-20:30: talk on how companies can lead hybrid teams where people and AI collaborate ethically and strategically, with a strategic consultant on the business impact of AI and a former LinkedIn executive on leadership and talent.
⚡ Consultas en Milisegundos sobre tu Data Lake (sin Copiar los Datos)/ 19:00-21:00: tech talk on querying Parquet and Iceberg data lakes in milliseconds with Apache Pinot by leaving data in place and storing only indexes alongside, reaching over 500 queries per second on 12 billion rows.
🪵 Lenny’s Newsletter Meetup (with PostHog)/ 19:00-22:00: casual meetup with the Lenny’s Newsletter community for people in product, growth, entrepreneurship and tech to discuss product management and growth, sponsored by PostHog.
🎤 Parlanchinglish - Public Speaking in English/ 19:30-20:45: meetup to practice public speaking in English in a safe space with quality feedback and a relaxed atmosphere.

Wednesday, 7

📈 Marketing, Rewired: Google × Adsmurai/ 10:00-13:30: morning conference by Google and Adsmurai on how conversational search, YouTube, AI and automation are reconfiguring marketing, with brand case studies and a shift from measuring conversions to demonstrating growth.
🧪 5 AI, One Marketing Question: Who Should You Trust?/ 18:30-19:30: practical session putting ChatGPT, Claude, Gemini, Perplexity and Grok through the same marketing question to compare where they agree and contradict, then adding Google Trends, DataReportal, Apify and social media data to improve the analysis.
🚀 From Counter.Inc() to a Billion Series/ 19:00-21:00: tech talk following a single metric counter from instrumenting a Go service to how Prometheus scrapes and stores data and how to build a horizontally scalable distributed metrics database handling billions of series.
🗣️ Public Speaking: Defiende tu Propuesta ante Dirección/ 19:00-21:00: practical workshop on building a proposal that management can approve, defending it under pressure in front of a committee and rebuilding it with a reduced budget.
⚙️ IAMeetup: IA, FinOps y Transformación Real/ 19:00-21:30: meetup with FinOps Weekly, Sirviendo Codigo and SpainClouds on applying GenAI to FinOps cloud cost analysis and savings detection and on preparing organizations for AI through augmented operations, with a cloud architect from B2 Impact, and a business transformation leader from Naturgy.

Thursday, 8

🏦 Presentación IX Informe FinTech Women Network/ 09:30-13:30: presentation of the ninth FinTech Women Network report by AEFI, with an opening talk by a financial regulation partner at Baker McKenzie, discussion groups on female talent, power and AI, and networking.
⏱️ Evento: Speed Networking – Encuentro Empresarial/ 10:30-14:00: speed networking morning with rapid rounds to present companies and projects to business owners, executives and entrepreneurs, with the head of institutional relations at Madrid Network and the president of Club de Empresarios de Madrid.
🌍 FormaDOOR | Lo que Nadie te Cuenta sobre Internacionalizar una Startup/ 18:30-20:00: talk by the CEO of Pakku on what changes when a startup enters a new market, drawing on experiences in Mozambique, Peru and Spain and covering local users, value proposition adaptation, local relationships and mistakes to avoid.
👨🏻‍💻 Google Dev Group: Seguridad en IA, Juegos de Rol y Soft Skills/ 18:30-21:30: meetup with GDG to explore how role-playing can develop soft skills like trust, resource management, and teamwork in software development, followed by a practical look at emerging AI security risks.
🎭 ABCs of Acting & Improv/ 19:00-21:00: acting classes meant to help improve your public speaking skills and to connect with expats without the small talk.
👔 Encuentro con Samuel Gil/ 19:00-21:30: talk with the CEO and general partner of JME Ventures, a venture capital fund with more than 70 investments, on technology, AI, entrepreneurship, talent, innovation and new business models.

Friday, 9

🌴 [Startup Oasis] Innovation Café/ 09:00-11:00: informal breakfast meetup with no strict agenda where founders and startup people hold open conversations, test ideas and form new alliances over coffee.
🤖 La IA desde un folio en blanco/ 13:30-16:00: discussion on how AI is changing customer expectations, decision-making and the foundations of traditional value propositions, and challenging companies to rethink what to offer instead of simply adding AI.
🔓 Apertura de Curso HACKadémico/ 14:00-18:00: cybersecurity kickoff with a roundtable on cybersecurity talent with BBVA, an introduction to Hack The Box and a hands-on hacking session open to all levels.
🌱 The AI Fellowship Madrid | Segunda Edición/ 18:00-20:30: community meetup on artificial intelligence with guest conversations about real projects and open questions, space for attendees to take part and networking among technical profiles, entrepreneurs and researchers.

Saturday, 10

💻 Hackathon Club Hispanidad Futura/ 10:00-18:30: hackathon where 20 participants in five teams will build a technology solution that could be piloted in 90 days between at least two Ibero-American countries, with mentors, business model work and a final pitch.
📵 Turn Down the Noise | GenZ Edition/ 16:15-18:45: The Offline Club and UNICEF’s Global Youth Mental Health Coalition are bringing Gen Z together for a screen-free experience focused on mental wellbeing, with guided mini-workshops, quiet activities such as journaling and reading, and facilitated conversations.
🌎 Tech Talks: Global People/ 19:00-22:00: series of talks by Madrid Tech Brunch by a chief product officer, a serial founder and venture operator and a branding and marketing consultant on building careers and businesses across several countries, followed by conversations among relocated professionals.